Good Sentimento, Reimagined
Rebranding Project
OVERVIEW
Good Sentimento is a small, home-based flower shop with over 20 years of experience in floral design. Known for its personalized approach and thoughtfully crafted arrangements, the brand centers around meaningful storytelling through flowers. Each bouquet is created with care, intention, and a commitment to quality at an accessible price point.
The objective of this rebrand was to translate the shop’s deeply personal philosophy into a modern visual identity. By defining its typography, color palette, and overall brand presence, the new identity aims to strengthen recognition, build trust, and attract a broader audience while remaining true to its intimate roots.
FINAL LOGO
The logo for Good Sentimento began as a series of hand-drawn sketches, exploring shapes and symbols that could reflect the brand’s warmth, care, and personal touch. Early concepts experimented with floral motifs, subtle curves, and handwritten-inspired lettering, each representing a different facet of the shop’s personality.
DESIGN PROCESS: THE LOGO
DESIGN PROCESS: COLOR PALETTE
DESIGN PROCESS: TYPEFACES
The hand-drawn lettering introduces a human touch to the brand, reflecting the custom, handcrafted nature of each bouquet. Its organic quality creates a warm and approachable identity, deeply rooted in the natural beauty of florals.
LOGO VARIATION
WEB
SYMBOL
COLOR PALETTE
accent colors
The color palette is inspired by soft floral tones and natural textures. Muted pastels combined with earthy accents create a warm, organic feel that reflects the brand’s handcrafted and personal approach to floral design.
TYPOGRAPHY
STATIONARY
The color palette is inspired by soft floral tones and natural textures. Muted pastels combined with earthy accents create a warm, organic feel that reflects the brand’s handcrafted and personal approach to floral design.
The stationery carries the brand beyond the logo, using the muted palette and organic typography across business cards, packaging, and thank-you notes. Subtle textures and soft color blocking create a cohesive system that feels elegant, warm, and thoughtfully crafted.
